Penguin – the classic book design

Penguin Book Cover

I love book covers, I love the process in which the designer interprets the book and provides both a visual synopsis of the book but also a connection between the writer and the reader.

Of course this connection is used for marketing as the publisher tries to reach the biggest audience possible. The cover is aimed at a demographic, perhaps the rippling muscles of a Mills and Boon or the urbane emptiness of an Anne Tyler.

What happens though when the publisher creates a collection or series that all have visually the same cover.

The popular Penguin series steps back from the “unique” cover and instead gives a book weight weight by presenting it as part of a collection. The book cover does not need to inform the reader of the plot, rather just the fact that it belongs to a select group. The user places their trust in the publisher and the history that comes along for the ride.

A bit about the cover

The cover design appropriates the traditional Penguin Covers bringing to the forefront the idealogy behind Penguin

‘We believed in the existence of a vast reading public for intelligent books at a low price, and staked everything on it.’ Sir Allen Lane, 1902–1970, founder of Penguin Books

Using none other than the famed Gill Sans, just the perfect orange pms 1505. The series of covers is both timeless and just way too cool to ignore. I kinda want them all just for the flood or orange to sit neatly on my bookshelf but so far I have limited myself to

Hopefully more to come!


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